My work

Aurachain on low-code ERP: don’t juggle jugulars & jumbos –

There are very few open and shut subjects in information technology and the always-thorny issue of technical debt (clunky code that results from quick-fix software engineering moves that fail to integrate into the wider fabric of system operations for the longer term) remains one of the perennial subjects that we continually draw our attention to.

Indeed, ERP Today itself tabled this analysis to question whether the rise of low-code/no-code with drive or fix technical debt in the ERP space spec

Digital Democratisation Through Low-code – The Future Of Finance Success

With the journey to digital transformation now a necessity for businesses everywhere, the finance sector is feeling the push towards workflow automation more than any other. But many are facing the issue of high up-front investments, a lack of resources and complex coding. Here, Jonathan Wiener – Chief Revenue Officer from Aurachain, shares how digital democratisation is the ideal solution.

Picture this scenario – a large-scale retail banking organisation encounters an issue: one of its operati

Creating your e-commerce future

The sudden disruption caused by the Covid-19 pandemic saw many B2B suppliers rush to implement a webstore in order to continue to serve their customers throughout lockdown. While this move was necessary as a temporary fix, the speed in which many businesses were forced to pivot made it challenging to make informed decisions on their software of choice that would cover their future needs. Now that we are beginning to find our footing in the new normal, what should you be considering when it comes

Taking The Pain Out Of Data Management | Data Services

How to approach your data management

Managing your data can seem like a daunting task. Especially when it involves cleaning up a data catastrophe that’s been years in the making. But there’s simply no getting away from it. It’s well known that the consequences of poor data management can end up having a significant impact on your business. This translates into poor customer communications, inefficient and time-consuming processes, reduced productivity and ultimately a loss of revenue opportunit

Furlough warning: You may face 'stigma' when you head back to the office - why?

Furlough support has been a key element of the Government's coronavirus strategy and in early March, Rishi Sunak announced the scheme would be extended into September. As the Chancellor confirmed in his 2021 Budget: "The furlough scheme will be extended until the end of September.

"For employees, there will be no change to the terms – they will continue to receive 80 percent of their salary, for hours not worked, until the scheme ends. "As businesses reopen, we’ll ask them to contribute alongsi

Closing the Gap between data and creativity in brand marketing

At Datasine we recently hosted a roundtable where leading marketing professionals discussed the gap between data and creativity in marketing. While data is largely about bringing structure, meaning and segmentation, marketing is still a highly creative discipline.

As these two worlds collide, how can we bring these seemingly polar forces closer together for the better?

Which is more important in marketing – data or creativity?

“Creativity has always been at the forefront of marketing. When yo

Why marketing isn’t making best use of data and AI

by James Gin, Chief Scientist and Co-founder at datasine,

James tackles the challenges that marketers face when making sense of customer data and how Artificial Intelligence (AI) can help them overcome this.

Marketers are realising they have a goldmine of valuable data at their fingertips, allowing them to analyse and learn more about their customers’ buying habits to capture the attention of their target market. However, this data and the insights it provides are often not effectively applied

About Me

PR account exec with seven years’ experience in PR and marketing.